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Social
Media

Brand: The Macallan

Agency: Pilot Fish Media

Services: Content, Copy, Design

They said...

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We want to boost our page following and engagement in our African regions

I THOUGHT...

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We need to make the content relevant to the differing cultures and consumers in each market

So we...

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Created frequent locally relevant content for each region that was based around relevant events, holidays, food, tastes and interests, alongside covering local brand events

Key Results

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