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HAIR
They said...
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We want to launch a new environment sustainability initiative
I THOUGHT...
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Working together to help the climate is far more important than what brand of beer you drink, and that doesn't have to be boring
So we...
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Found fun but tangible ways to explain Tennent's initiative, in the jovial Scottish tone that the brand is known for
Showing life is larger than lager
By celebrating our Scottish home
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