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HAIR
They said...
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Can you increase the awareness of our youthful and diverse hostels through organic and paid social media?
I THOUGHT...
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Kick Ass have such a strong brand, and mascot, that we should create a distinctive style and TOV that will resonate with their potential customers
So we...
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Went bold and unapologetic, celebrating the brand and it's silly fun humour — focusing on the diverse community and their interests.
Key Results
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