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HAIR
They said...
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We need to increase both sellers and buyers through our blogs, organic pages and paid social media
I THOUGHT...
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Estate agents have a negative stereotype but the Coulters staff are very human as well as experts in the area — this should be their primary selling point
So we...
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Showed a warmer genuine side of Coulters, including the staff, their advice, tips, community outreach and generally more friendly and authentic content
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