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Portfolio Banners - Bon Accord.jpg

Summer
season

Brand: Bon Accord

Agency: MadeBrave

Services: Copy, Campaign Line

They said...

We have a variety of things going for summer in the shopping centre and want to make it a destination for families

I THOUGHT...

We need to show how it'll be more than a shopping centre, and more like a mini holiday destination

So we...

Tied everything around a campaign line that leant into the season — making it feel upbeat, bright and positive

Portfolio Banners - Bon Accord 2.jpg
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