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Movies that
hit the mark

Brand: Studio Universal

Agency: NBCUniversal Creative

Services: Ideation, Script, Video Editing, Copy

They said...

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Try and cut through the noise of all the other action movies the channel has

I THOUGHT...

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Action trailers are normally loud and unrelenting, what if we did the opposite?

So we...

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Made an anti-action promo start, focusing on the quiet nature of a ninja-like assassin, before adding the punch of high octane action

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